Strong Coffee.
That is the the secret to the so called ‘New Media’ that I will only divulge this once:
There are no experts in social media, there are merely participants.
That is to say, the experts are rarely famous, well connected, or ‘highly followed’ for their knowledge of social media.
Instead, social media catalyzes best with individuals who are remarkable for having programmed/gardened/eaten/starred in/drank wine in/invented a time machine/ outside of social media.
So the first rule of social media club is, don’t talk about social media.